This week, I was with the sales team of Heizmann AG in the first pilot workshop “WINNING KEY CUSTOMERS” following the methods of DESIGN THINKING: “Directly applicable in everyday sales” or “good structure for my sales work” were two of the feedbacks. The workshop provided the participants with a visual method to approach potential customers, create added value and thus win new customers. Companies that do not regularly win new customers will not survive the next crisis in good shape. The Heizmann company takes precautions and makes itself fit for the future in good times. Using the latest methods. This is what I call #Leadership in sales.